Jane Eyre and Control Dramas Essays -- Jane Eyre Essays

Jane Eyre and Control Dramas  Ã‚     Ã‚  Ã‚   There are particular powers that drive lives in their respective directions.   Some are internal, but the majority are external.   The external propellers are forces caused by the environment of an individual.   Environmental influences include but are not limited to   geographical and climatic forces.   In addition, there are societal forces such as the "control drama." Control dramas have been introduced by the best selling author James Redfield as a way to evaluate situations through behavioral classifications.   Jane Eyre is an excellent example of how control dramas affect the individual.   In order to fully understand why Jane acts as she does, it is paramount to analyze the control dramas that influence her choices and decisions (Redfield 142-43). Redfield suggests, "One of the first steps we must take to evolve consciously is to clear away our past attitudes, fears, misinformation, and behavior for controlling the flow of energy" (142-43).   A control drama is a situation that involves an individual want or drive to control power.   This will to power is exhibited through actions, reactions, conversations, and all other facets of everyday life.   The foundation of control dramas begin early in life and set the tone for further life choices.   In a conversation, for example, there is often a constant drive for each participant to feel as if he or she is in control.   The way that each person gains control defines the different levels of a control drama.   There are four basic types of power control that we purport:   two which are passive and the two that are active. The most active role one can assume is the "intimidator."   The intimidator vies for attention by use of extreme behavior.... ...Jane's environment, she fell in love with Mr. Rochester.   The reason for her feelings was not because he was good looking, especially kind, rich, or socially suitable, but because she felt no pressure to perform within a control drama.   Mr. Rochester and Jane did not have to act with activity or passivity to coerce the other to sacrifice any of their own personal control.   This unfettered relationship is finally successful because of their conscious effort to remain free of these dramas. Works Cited Brontà «, Charlotte.   Jane Eyre.   Ed.   Richard J. Dunn.   2nd ed.   Norton:   New York, 1987.   (5-398). Eagleton, Terry.   "Jane Eyre's power Struggles."   Jane Eyre.   Ed.   Richard J. Dunn.   2nd ed.   Norton:   New York, 1987.   (491-96). Redfield, James, and Carol Adrienne.   The Celestine Prophesy:   An Experimental Guide.   New York:   Time Warner Co., 1995.    Jane Eyre and Control Dramas Essays -- Jane Eyre Essays Jane Eyre and Control Dramas  Ã‚     Ã‚  Ã‚   There are particular powers that drive lives in their respective directions.   Some are internal, but the majority are external.   The external propellers are forces caused by the environment of an individual.   Environmental influences include but are not limited to   geographical and climatic forces.   In addition, there are societal forces such as the "control drama." Control dramas have been introduced by the best selling author James Redfield as a way to evaluate situations through behavioral classifications.   Jane Eyre is an excellent example of how control dramas affect the individual.   In order to fully understand why Jane acts as she does, it is paramount to analyze the control dramas that influence her choices and decisions (Redfield 142-43). Redfield suggests, "One of the first steps we must take to evolve consciously is to clear away our past attitudes, fears, misinformation, and behavior for controlling the flow of energy" (142-43).   A control drama is a situation that involves an individual want or drive to control power.   This will to power is exhibited through actions, reactions, conversations, and all other facets of everyday life.   The foundation of control dramas begin early in life and set the tone for further life choices.   In a conversation, for example, there is often a constant drive for each participant to feel as if he or she is in control.   The way that each person gains control defines the different levels of a control drama.   There are four basic types of power control that we purport:   two which are passive and the two that are active. The most active role one can assume is the "intimidator."   The intimidator vies for attention by use of extreme behavior.... ...Jane's environment, she fell in love with Mr. Rochester.   The reason for her feelings was not because he was good looking, especially kind, rich, or socially suitable, but because she felt no pressure to perform within a control drama.   Mr. Rochester and Jane did not have to act with activity or passivity to coerce the other to sacrifice any of their own personal control.   This unfettered relationship is finally successful because of their conscious effort to remain free of these dramas. Works Cited Brontà «, Charlotte.   Jane Eyre.   Ed.   Richard J. Dunn.   2nd ed.   Norton:   New York, 1987.   (5-398). Eagleton, Terry.   "Jane Eyre's power Struggles."   Jane Eyre.   Ed.   Richard J. Dunn.   2nd ed.   Norton:   New York, 1987.   (491-96). Redfield, James, and Carol Adrienne.   The Celestine Prophesy:   An Experimental Guide.   New York:   Time Warner Co., 1995.   

Communication in Amy Tans The Joy Luck Club :: Joy Luck Club Essays

Communication in The Joy Luck Club Sadly, the characters revealed in The Joy Luck Club have personal histories so complicated by cultural and emotional misunderstandings that their lives are spent in failed attempts to cross the chasms created by these circumstances. Lindo Jong provides the reader with a summary of her difficulty in passing along the Chinese culture to her daughter: â€Å"I wanted my children to have the best combination: American circumstances and Chinese character. How could I know these two things do not mix? I taught her how American circumstances work. If you are born poor here, it's no lasting shame . . . You do not have to sit like a Buddha under a tree letting pigeons drop their dirty business on your head . . . In America, nobody says you have to keep the circumstances somebody else gives you. . . . but I couldn't teach her about Chinese character . . . How to know your own worth and polish it, never flashing it around like a cheap ring. Why Chinese thinking is best†(Tan 289). Each of the Chinese mothers attempted to guide her daughters, yet they were ill equipped to translate their life experiences in China to the alien environment they found in America. It was their lives, not their language, that they were unable to translate. Like her friend Lindo, An Mei Hsu was raised the Chinese way, as she describes: " . . . taught to desire nothing, to swallow other people's misery, to eat my own bitterness. And even though I taught my daughter the opposite, still she came out the same way! Maybe it is because she was born to me and she was born a girl. And I was born to my mother and I was born a girl. All of us are like stairs, one step after another, going up and down, but all going the same way"(Tan 289). As the story unfolds, both mothers and daughters are forced to face "truths" that their own private histories had previously blinded them to. Yet, as readers, we must ask "what is truth?" When a person lives their life according to that which they believe to be true, does their belief not become the truth itself, with the conventional "truth" then becoming a lie? As the characters begin to face their past demons, in order to resolve their personal conflicts (both internal and external), the reader begins to hope that their might be resolution.

The Use of Portfolios to Measure Classroom Performance as an Alternativ

The Use of Portfolios to Measure Classroom Performance as an Alternative to Mandated Testing â€Å"Teachers teaching to the test† has become an ongoing issue among grade schools around the world. Teachers are changing the curriculum to revolve around standardized testing hoping to ensure good grades on this test. They are obsessed with doing this in order to gain a good reputation for the school and are throwing curriculum out the window. Requiring students to take these mandated tests to evaluate how much knowledge they gain throughout the year is not necessarily accurate. But limiting the students’ absorption of knowledge to strictly the test is not teaching students to think critically. Almost everyone who disagrees with mandated testing have come to a conclusion that the main alternative to this issue is to assess students’ learning growth by the use of portfolios. Observing how students perform in the class room should be measured by critical thinking exercises and portfolios that are a reflection of what they are actually learning. Portfolios are a great collection of what is ...

“Lord of the Flies”: Why Ralph is the Best Leader Essay

In Lord of the Flies, when a group of young boys are stranded on an island and left their own devices, a leader must be chosen. What separates a good leader is someone who cares for the greater good of the group and their well being rather than just caring about themselves. Some of the boys are better leaders than others and through characterization we see who is most capable of being chief. Ralph is the most qualified leader on the island because of his leadership skills, his talent of obtaining order, his unwillingness to let his id take over, and his democratic traditions. Ralphs leadership skills are what gets the boys support and motivates them towards a common goal. Shortly after all the children find each other Ralphs first instinct is that the island should choose a leader. The boys hold an election and because of Ralphs charisma and prestige they elect him. While the other boys are interested in playing and having fun on the island, Ralph is thinking about ways to stay alive and get rescued. Ralph displays his leadership skills through his speeches and presence in front of an audience; he holds a meeting in which he proposes a signal fire and creates a new goal for the island, which is to keep the smoke signal going: A fire! Make a fire, [the boys shouted]. At once half the boys were on their feet (38). By setting rules and boundaries, Ralph creates order and peace on the island like a true leader. Using the conch, which first helped unify all the boys together, Ralph creates a method of organization. He forms a rule that only the person holding the conch, a symbol of order, has the right to speak and may not be interrupted, thus giving limitations to the people. He also enforces rules to help keep the fire burning, which he believes is their only means of being rescued. In order to keep the island tidy, Ralph creates specific areas to go to the bathroom, keep potable water, build shelters, etc. Ralph knows that in order to maintain a civilized society there must be restrictions and laws: We ought to have more rules (42). Ralph is an excellent idol and leader of the island because of his morality and civilized actions during a time of anarchy. As the other boys on the island begin to form their own government, one full of destruction and chaos, Ralph prefers to maintain his moral and educated characteristics. On  their island without parents or police enforcement, the other children begin to lose their humane personas and become primitive, letting their id take over, however, Ralph continues to carry out plans and think with a conscience. When the children on the island loose all control and kill one of the boys Ralph is the only who has a sense of civilization and can realistically evaluate their actions for what it is: That was murder (156). While the other boys on the island loose all conditioning, Ralph remains civilized and preserves his ego. Ralphs characteristics and form of government represents the most fair and pure rule, democracy. He holds a government is which all people take action in political activities; before any decision is made Ralph gives all the boys a chance to give their opinions and be part of the decision-making. Just like in all democratic systems, Ralph offers everybody freedom and equality. Ralphs characteristics of morality, leadership and organization are all major qualities of a democratic ruler. When Ralph sees the Lord of the Flies, a sows skull on a stake, he knocks it down and breaks it into pieces. The smashing of the sows skull symbolizes Ralphs disgust towards totalitarianism and savagery. Instead of the harshness of a military based society Ralph prefers a peaceful society in which all citizens have a voice. When it comes to the greater good of civilization and having a fair administration, Ralph is the best leader on the island. His leadership skills, organizational skills, moral principles, and other democratic character traits are all crucial for a chief to have. Ralph wants what is best for the island and makes sure to get it in a diplomatic way. Through his speaking skills and organization, Ralph can persuade well and have great influence over his people. Ralph is the most excellent leader on the island and represents the finest form of government. Bibliography: Lord of the Flies by William Golding

The Middle Ages vs. Renaissance

 ·Writers and thinkers of the fifteenth and sixteenth centuries introduced the idea that they were part of a distinct era—the Renaissance. They looked at ancient Greek and Roman civilizations for models. They found the ideals of com/ga-ccgps-english-language-arts-9-a-cr-quizes-for-unit-test-1/">the ancient Greeks and Romans to be superior to those found in the feudal and religious literature of the Middle Ages. ·Burchhardt identified a difference between the medieval man, who was controlled by faith throughout his life, and the Renaissance man, who strove for the highest individual development. The medieval man is not an individual, but rather one in a group. The Renaissance man wanted to be unique, to stand out, to be different and to make an impression on others. This man was aware of the real world and was talented in many fields. ·In contrast, W. T. Waugh found little evidence of a distinct period. Rather, he saw continual intellectual activity throughout medieval Eu rope. If there was a renaissance, it began in 1000, during the Middle Ages, not with the humanists of the fourteenth and fifteenth centuries. Medieval scholars read the Greek and Roman classics. Therefore the humanists have exaggerated their importance. The â€Å"renaissance† was no more than the high point of the Middle Ages. ·Petrarch was a humanist who was concerned with things of this world—not heaven. He was a man of the Renaissance. ·Erasmus was critical both of the religious orders and the Church, who, he believed, were interested only in money and drink. In contrast, Erasmus viewed the secular rulers as knowledgeable leaders. He admired the English court and King Henry VIII, who, he hoped, would provide leadership. ·DaVinci, a complex man of the Renaissance, was interested in anatomy and the realistic portrayal of the human body. He was the ideal man of the Renaissance due to his many talents and interests. ·Kepler, an astronomer, used observation and m athematics to prove his thesis. He did not accept what he was told by the Church or the ancients. Instead, he proved his theories. ·There were many universities founded in the twelfth through fifteenth centuries, leading to the conclusion that there were centers of learning established and thriving in Italy, France, and Great Britain throughout the Middle Ages.

Heavy Drug Usage: Why Some Individuals Have More Addiction Over Others Essay

In order to understand why some individuals are more addictive than others, we need to look at the issue of addiction in our country’s usage of cocaine, crack, or methamphetamine. We also need to look at their dependency on them, and why some addictions carry more weight for some than for others. Heavy drug use is the highest among youth and young adolescents   especially young males   which is presently at its highest level in 9 years for that age, according to the 2006 PRIDE statistics. (PRIDE, 2006). According to their surveys, the fourth grade and the ninth grade were the highest users of heavy drugs (i. . other drugs or illicit drugs), even though they had a more difficult time getting them than the older adolescents. Marijuana is a minor drug, but one that the majority of drug users begin with to start the addictive path. Addiction begins in the brain, with the brainstem considered as the most primitive part of our body, controlling the heart rate, inhalation and exhaling, and resting. How drugs influence this area in regard to addiction is because the drug particle is similar in size and shape to natural neurotransmitters. Once they lock into the brain, they begin to release neurotransmitters. More and more â€Å"drugs† once entered into the brain will lock and release, with more and more neurotransmitters that become unnatural flooding into the brain. Many of the illegal drugs – – nicotine, crack, crank, cocaine, and marijuana – – affect the limbic system of the brain, which is the â€Å"reward† system, responding to pleasurable experiences by releasing dopamine, the main creator of pleasurable feelings or simply â€Å"feeling good†. Excess drugs will bring on a â€Å"drug high† or overdosing. Without addictions, there would not be serious drug usage for any individual. Addictions cause the â€Å"I have to have it† feeling that originally began as an minor experiment or a fun thing to do. As the body and mind becomes dependant on the drug for a good feeling, it eventually needs more and more in the system to maintain that feeling of goodness, until the craving becomes a number one obsession – – with the level of craving depending on the type of drug used. According to the American Heritage English Dictionary, the word addiction means, â€Å"Compulsive physiological and psychological need for a habit-forming substance,† or â€Å"The condition of being habitually or compulsively occupied with or involved in something. This compulsion or addiction has ruined many lives, with drug incarceration in the U. S. the highest it ever has been, with an increase in 35% since 1995. (Colson, 2006, pg 2). Addictions begin because drugs are considered â€Å"the painkillers of physical and emotional pain. † Not everyone becomes addicted because not everyone is unhappy, has physical or emotional pain, or lives with huge amounts of unsolvable problems. But the foremost causes of addiction in youth or adolescents are also peer pressure, manipulation, or boredom, with other factors being included. There are three theories why addictions occur in someone: the first is the â€Å"biochemical† predisposition where some people react different than others do, regardless of the situation; the second theory is the â€Å"disease concept† where addiction is considered an inherited disease, where the individual is permanently ill at a genetic level; and the third theory is that addiction is a â€Å"mental weakness or flaw†, where a person can overcome it through will-power or mental processes – – another part of this theory is that of â€Å"falling from grace†, where recovery comes from a higher power. But so far, none of these theories have proved correct, which is why they are still theories. Kids continue using drugs because the feelings of unhappiness or hopelessness are buried by drug usage when using them. The addiction becomes the only way of life to live for someone to experience â€Å"happiness† or to feel â€Å"pleasure† – – anyway, as long as the money holds out for the drug purchases. If not, theft and selling drugs will begin another way of life for them to support their habit. After that, prison or death is the next and final level. Different levels of addictions are experienced by different individuals, because people are different: they are mentally and physically different; their life experiences are different; their values and ethics are different; and their problems or happiness are on different levels. Because of this, peer pressure and powers of persuasion affects different people in different ways. Peer pressure has a lot to do with influencing youth to begin using drugs of any kind. After all, nobody wants to look like they don’t belong, do they? Combined with the power of persuasion, an unhappy individual with lots of problems or filled with boredom cannot fight against it, as it promises a false sense of happiness that does not really exist, yet they still believe it is the easy way out. Self-concept of an individual has a lot to do with the usage of drugs and is considered the most vital ingredient in a happy and content individual. Once this begins to go down, drug usage and depression have an open door, as it falsely raises the lowered self-esteem. By keeping this part of the personality up, peer pressure and manipulation won’t have such a hold on the individual. To develop peer pressure, the individual needs to have friends or a group they run with – – or seek to belong to – – by doing things that goes against their personal moral beliefs, such as using drugs for the first time. Individuals who do not care what others think, will not be influenced on the same level of peer pressure. To impress someone, these peer groups exert a lot of influence over prospective new members, forcing them to conform to the group standards. Adolescent peer pressure has always been referred to in a harmful undertone, causing members to become involved in destructive behavior, such as using alcohol or drugs. Peer pressure or drug pushers use the power of persuasion as a marketing tool to obtain desire results. New members are prodded, manipulated, and debased by peer groups to do things they never would have done before, working against an individual’s vulnerable inability to fight against it. Once the individual is on the drugs, it usually is a one-way street to nowhere. Culture and social beliefs come into play with what is accepted as normal in a certain segment of society. Various racial or ethnic groups may hold specific morals, ethics, or biases about certain things that will affect what they consider normal or abnormal. But recent developments in our professional field over the past ten years or so have found that each culture has its own strengths, limitations, and differences – – yet that does not mean they are unequal to another race or culture as they were previously judged by courts, laws, and professionals. Prior to 1990, the U. S. began to undergo a lot of radical demographic changes with diverse populations. Unfortunately, drug usage began to go up with these changes, as it was not considered as abnormal in their own countries as here. When President Reagan began his drug war in October of 1982, certain segments of society, based on certain cultures, felt they were being targeted. But prior to that, society had already set the scene against drugs, â€Å"In 1982, when the drug war began, the recreational use of illegal drugs was in decline. Tonry points out that in 1982, surveys conducted by the National Institute on Drug Abuse showed significant drops in drug usage over long periods for a wide range of age groups. This decline impacted the use of both legal and illegal substances. For example, the percentages of respondents 18 to 25 years of age reporting marijuana use during the preceding year dropped by approximately 15% between 1979 and 1982, and continued to decline sharply throughout the decade of the 80s. Reported use of cocaine by the same age group also dropped by approximately 15% between 1979 and 1982, and continued to decline throughout the decade. Finally, 18 to 25 year olds who reported using alcohol during the preceding year rose only slightly from 1979 to 1982, but also declined sharply following a peak in 1985. According to Tonry, these statistics ‘signal a broadly based and widely shared change in American attitudes toward the ingestion of dangerous or unhealthy substances that can have little to do with the deterrent effects of law enforcement strategies or criminal sanctions. ‘ Consequently, Reagan’s declaration of war tapped into a growing public sentiment against illegal drug use. (Nunn, 2006). Drug efficacy is the power of a drug to produce a desire effect, or its effectiveness. Another meaning is the treatment against the drug users; â€Å"medical professionals have called for a greater emphasis on treatment for drug users rather than incarceration and felony convictions that made it hard for former users to get their lives on track. † (Connecticut News, 2005). The prisons are already over-crowded, and the drug usage does not seem to be getting any better. The drugs alcohol and marijuana are considered â€Å"gateways† to the heavier drugs or more addictive substances. Under the newer laws where non-violent events are punished with prison terms, and the youth or adolescent individual is convicted of these minor drugs, they carry a lifetime of punishment that prevents them from getting on with their lives. They feel the mistake stays with them the rest of their life, so why quit anyway? Professionals feel that because of this attitude, better treatment instead of prison or jail punishment needs to be the number one choice; due to the fact the United States has a highest population of their own citizens in prison than any other industrialized nation. (Nunn, 2006). Bibliography http://www.pridesurveys.com/customercenter/ue05ns.pdf http://www.socialistworker.org/2006-2/613/613_02_Prison.shtml http://academic.udayton.edu/race/03justice/crime09.htm

Dreamliner 787 Case Essay

Tara Lentini Week 3 Case Assignment Boeing: Dreamliner 787 Discuss the nature of the market structure and demand for the Dreamliner. What are the implications for Boeing and its customers? The market structure for the Dreamliner is that of an oligopolistic nature which means there are few aircraft manufactures who sell large quantities to its buyers. With Boeings biggest competitor Airbus unable to compete with the Dreamliner product, Boeing has the chance to take over the market for commercial aircraft. The demand for the Dreamliner is derived demand. Due to customer demand for comfortable fair priced airline travel, the demand for the Dreamliner will increase. Customers demand comfort during air travel and the Boeing Airliner promises added luxuries that will increase customer purchases to those airlines with a Dreamliner aircraft. The chief project manager for the Boeing, Tim Cogan stated, â€Å"It’s not Just an evolutionary step†¦ it borders on revolutionary. † This statement is supported by many industry insiders. Kotler & Armstrong, 2010, p188) With such support, the emotions of the airline companies umped at the chance to place an order even with the understanding that the estimated time for delivery was at least 4 years and there was little research to support some of the added luxury amenities. What examples of the major types of buying situations do you see in the case? Discuss the implications of each in terms of marketing strategy? A new-task purchase i s seen with the Dreamliner due to the fact that it is a new product being sold by Boeing. The buying team is comprised of numerous members and the team must decide on specifications regarding the product. The marketer (Boeing) â€Å"tries to reach as many key buying influences as possible but also provides help and information. † (Kotler & Armstrong, 2010, pl 73) The amenities of the Dreamliner will assist the buying team in making a decision whether or not the Dreamliner would be a good investment for the company and if so, how many to order. A straight rebuy is also seen in this case. Boeing listed the airliner at a price of $162 million with few customizable options for its buyers. (i. e. seating arrangements). Many aircraft buyers may have already been customers f Boeing and are familiar with their business. A straight rebuy is defined by Kotler and Armstrong as the buyer reorders something without any modifications. Once the buyer purchases the aircraft the straight rebuy buying situation will result in a quicker sale with fewer individuals making a decision on options and product specifications. List the specific features of the Dreamliner. What customer benefits result from each? PASSENGER BENEFITS: 60% quieter than other planes in its class – It is always nice to sleep on a plane however, when seated near the engine it is difficult to rest due to the noise. Many corporate travelers will enjoy this benefit with the late and early morning travel legs. With the added legroom there will no longer be a need to specifically sit in the isle and more options that will equal the comfort of isle seats will come available. Lighting that automatically adjusts to time zone shifts – Changing time zones can be difficult for anyone Circadian rhythms, which are the internal clock we all have which tells us when we it is time for bed and when it is time to rise. These â€Å"clocks† are not easily adjusted when changing time zones. The Dreamliner will posse lighting that imulates â€Å"sunrise and twilight which will assist its passengers adjust to the change in time zones. † (Micke, 2010) Higher cabin pressure and humidity – reducing common flying symptoms such as headaches, dry mouth, and fatigue. All of these symptoms are not what most passengers look forward to; knowing the Dreamliner decreases these symptoms will make it a preferred aircraft for many passengers. Large overhead storage bins – It is always daunting not knowing if your carry on will fit into the overhead storage bins. We have all witnessed a passenger beating their luggage esperately hoping it will pop in before the flight attendant comes by to take it to be stored in the cargo area. 19 inch self-dimming windows – This is a wonderful feature for those who prefer a window seat but have to fght the sunlight to enjoy their flight. Wireless internet and entertainment system – many travelers use the internet to stay connected while away. This option will give business travelers the ability to complete business while on the road. Time sensitive information can be conducted in-flight and travel will no longer be a burden for business travelers. The non-business travel can stay connected with family and friends to inform of flight status and arrival time. Also, wireless access will assist the passenger with passing the time during air travel. AIRCRAFT BUYER BENEFITS: For the buyer of a Dreamliner Aircraft, the marketing aspect will be a breeze. Passengers are always looking for comfort when flying and this aircraft offers many luxury amenities. Airlines with a Dreamliner in their roster will have the ability to sell luxury air travel to its passengers without the luxury cost. The Dreamliner will offer a ighter aircraft resulting in less fuel needed for flights. This aircraft could replace outdated aircrafts that are no longer economically fit. The 787 will expand non-stop markets for its customers with a â€Å"fuel range of 8,500 nautical miles and a maximum speed of Mach . 5. † (Kotler & Armstrong, 2010, p187) Also, the Dreamliner offers passenger capacity of 210 to 330 depending on seating arrangement ordered by the customer. With multiple configurations, the buyer of the aircraft has the option to decide what seating confguration would best meet their airline needs. For example, Southwest Airline only offers economy class, so they would order a Jetliner with one type of seating confguration. There is no need for S outhwest to order a Jetliner with first or business class on a Dreamliner. Other airlines may find it necessary to order multiple aircrafts with different seating arrangement to best meet its marketing and customer needs. Discuss the customer buying process for a Boeing airplane. In what major ways does this process differ from the buying process a passenger might go through in choosing an airline? The buying process for an airline placing an order or a Dreamliner would first have to recognize a need for a new aircraft offering the retire due to age may look at the Dreamliner as good solution to add new innovative products to their fleet. Next the buyer would have to recognize the general specifications and quantity needed of an item. Here a buyer of the aircraft would consult engineers and technical personnel to discuss the options available on the Dreamliner Aircraft. For example, the technical staff should be consulted regarding the wireless entertainment system on a Dreamliner. The control tower may need odifications to ensure interference will not be an issue with this type of system. Product specifications needed to meet the airlines customer and marketing needs would have to be listed. In this process, â€Å"the team decides on the best product characteristics and specifies them accordingly. † (Kotler & Armstrong, 2010, p177) As for the Dreamliner, the airline would specify the seat options available. For example, Southwest Airlines only offers economy seating for their passengers. If Southwest chooses to purchase a Dreamliner, they would specify one seating option or their aircraft. Once the order is placed for a Dreamliner, the buyer should conduct a performance review to ensure the product will be delivered on time and to ensure they are aware of any problems that may arise. At this â€Å"stage of the buying process the buyer assesses the performance of the supplier and decides to continue, modify, or drop the arrangement. † (Kotler & Armstrong, 2010, p179) Most passengers choosing an airline are looking for the least expensive direct flight to their destination. The buying process for an airline ticket for a few hundred dollars is ess complex than that of purchasing an aircraft for over one hundred million dollars. Many travelers have a preferred airline and do not shop around for deals. They use the preferred airline and earn air miles towards free flights. As for me, I do not have a preferred airline, however I do enjoy Southwest because of first come first serve seating. Yet, most travelers will look at price first, direct flight possibilities, and airport location before booking a flight. There is little thought that goes into aircraft options when a ticket is purchased. What marketing recommendations would you make to McNerney as he continues to try to resolve the problems with the 787 Dreamliner program? McNerney needs to stay fully involved in the operations of the Dreamliner to ensure all suppliers and manufactures are completing production on time. Performance reviews of the suppliers must be taken seriously and the decision to drop or modify the arrangement must be made in a timely fashion. With 70 percent of the work being outsourced to dozens of partnering firms, he cannot be blinded by incomplete or inaccurate production. The longer it takes to assess the supplier performance the longer the delay in production and delivery will be for the Dreamliner.